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Viral Web Video Hot New Marketing Tool

By: Willam Edward

In this day of YouTube, My Space, and Face Book viral web video has become an important marketing tool. The point is not to actually advertise the product you are selling, but to intrigue your audience and tempt them to watch your video, slipping the advertisement in on them without warning. Often such ads are also shown on TV, but with the increasing cost of prime ad time, companies are looking for more cost effective and novel methods to introduce their products or services to you.
A successful viral web video will take on a life of its own, as everyone will want to see it - and when they see it, they revel in sharing it with their friends. It can spread like a virus and have much more impact than what you might expect from traditional advertisements. Viral videos offer greater retention since people talk about it, thus increasing exposure and hopefully your sales. This viral marketing trend is expected to grow in years to come since online video in general plays an increasingly important role in online content delivery.
How to do it:
You must first determine if your brand is right for online video. Is your brand compelling and simple? If so it is perfect for viral web video. If your brand is a more complex, regulated industry it’s going to require more thought... You must be able to entertain your audience and advertise subtly. It is the entertainment that is the key to the viral propagation. Comedy is often the entertainment style of choice. Content driven only by an advertising objective is at risk of being a flop. If you want people to share your video, it must be entertaining, funny, provocative, outrageous or very interesting and target the interest of your market audience.
If you decide that viral web video is appropriate for your brand, first you need to develop a brief of your idea, and then you must find a creator for your web video. There are several ways to do this; hire your agency, a professional video production company, or contract with a third party that represents a variety of proven creators. Each of these options has its advantages and disadvantages.
Research shows that successful viral web video initiatives increase the awareness of your brand and changes the preference of your target audience. How to create and convey that message and how to use social media to do this successfully is an art. Done correctly, you can pull in the viewers you want to your website, without spending a fortune on ad placement. To get the most out of the video, it should be integrated with the company's web site to steer viewers to “home base”.
You can't make a video viral, but your viewers can. Viral web video often has a TV approach: attract the most eyes possible first and promote brand attributes second. The reason these videos work is this, the product isn’t the star...a person or the story is, and people are entertained by it. They watch it, share it with their friends, who share it with their friends; this is how the viral effect is achieved.
Target audiences must be made aware of the company's existence and must be made to comprehend its relevance to their needs. Audiences must be made aware of how to interact with the company. The process of moving potential customers easily and conveniently from awareness to the sale must be smooth and transparent.

Article Source: http://www.purearticle.com

In this age of the Internet, even the smallest companies have the opportunity to advertise via viral web video. Horizon Film and Video, www.horizonvideo.com, is a professional Austin video production and video production Austin, post production and multimedia company located in Austin, Texas whose staff is ready to help you with all your video branding needs.

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