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Law Firm Marketing Tips: How to Transform Your Law Firm’s Website into a Client Generating Machine

By: Stephen Fairley

This day and age law firms have more opportunities available to them for their law firm marketing strategies than just the tired old yellow pages. However, it seems that many times lawyers do not take advantage of the marketing opportunities right in front of them, especially on the internet. There is a whole new world of potential clients you can reach over the internet. It is well worth your time, energy and money to put into developing a powerful website as part of your legal marketing plan.
If you have not already created a law firm marketing plan that includes internet marketing, there is still time to change it and attract valuable and profitable clients. Marketing for lawyers on the internet can be a very effective tool for generating highly qualified prospects, if you do it right. Here's the first tip: don’t wait any longer to start marketing your law firm online. Every week you wait it just gets more competitive. Don’t give the other law firms sole access to all of the potential clients to be found online. Develop a client generating website for your law firm.
Here are some online law firm marketing secrets you can start using to attract more and better clients.
• Create a website that targets your ideal clients. Don't make the common mistake of trying to be everything to every person. People don’t want to work with a generalist. They want to trust specialists. When it comes to marketing your law firm online focus is critical to your success.
• Give website visitors a reason to contact you. Every law firm’s website has a place for a free consultation. How boring! That's simply not enough to attract someone’s attention. Offer them a free special report or white paper or a tip sheet; something that educates them about a problem they have and positions you as the best possible solution.
• For lawyers who have multiple practice areas, develop a mini, practice specific website for each one. Again, focus is key here. For example, a personal injury lawyer may have a practice specific website for: SUV rollovers, construction accidents, dog bites, and automobile accidents.
• Write compelling content for your law firm website. Please remember, writing for the internet is not the same as writing a legal brief. My recommendation is hire a professional copywriter who has experience writing for law firms. Don’t know any? Email me and I'll send you a list of recommended writers. The cost is well worth it.
• Work with an SEO firm. Search engine optimization is the technical process of improving the volume and quality of traffic to your law firm’s website. Once you have developed your website into exactly the format you want, you can begin using online legal marketing strategies to market it. A good SEO firm can cost between $500 and $5,000 a month. Make sure they have experience in the highly competitive field of legal marketing.
• Submit educational articles to online directories. There are hundreds of places online where you can submit articles for prospective clients for free. If you would like a list of sites, simply email me and I'll send it right out to you.
Developing a website is a critical part of any law firm marketing plan. But more than just having a website is knowing how to use it to attract more and better clients. Transform your website into a client generating machine and watch your profits increase from the many different prospects you will reach by marketing your law firm on the internet.

Article Source: http://www.purearticle.com

To get more information on similar topics go to: lawfirmmarketingmistakes.com . Stephen Fairley is CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in small law firms. Over 6,000 attorneys have applied their proven Rainmaker Marketing System. He is a best-selling author of 10 books and a nationally recognized law firm marketing expert.

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